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Raees Trailer sets new record in just 3 hours 35 minutes of its release

The recently released trailer of Shah Rukh Khan’s upcoming flick Raees has already created history by crossing 100K likes in 3 hours and 35 minutes, making it the fastest trailer to cross 100K likes.

The gripping trailer has successfully topped the list by surpassing the trailer of Sultan which had raked in 100K likes in 42 hours, Dangal in 8 hours 48 minutes, Shivaay in 23 hours and MS Dhoni: The Untold Story in 12 hours.

Following the unveiling of the two and a half minute trailer, the hashtag #RaeesTrailer was trending on social media all day, as fans and critics shared their excitement about the film. The film’s spokesperson shared in exultation, “We are extremely happy that the trailer has got such a phenomenal response, the team has worked very hard on the film and we all are extremely excited!”

There was already a nail biting wait for the film and the stunning trailer has only added to the eagerness of audiences to watch the movie.

Reportedly based on the life of don, Abdul Latif (although the producers have denied this), the movie is set to hit screens on January 25, 2017.

SRK’s bearded style looks menacing, all the more so when he glares through kohl-lined eyes. There are unabashed theatricals (SRK coming out of a smokescreen cooly as a fight ensues in the background) and over-the-top dialogue (“Gujarat ki hawa mein vyapar hai sahib. Meri saans toh rokhoge, lekhin iss hawa ko kaise rokhoge?”) but it has its desired effect.

Raees Alam’s love interest is essayed by Pakistani actress Mahira Khan, whose nationality briefly got the film into trouble not so long ago. And there’s Sunny Leone doing the obligatory item number, which seems to be a remix of Kalyanji-Anandji’s Laila Mein Laila (from Qurbani) and is interspersed between a lot of bling and bang.

Watch the trailer:

 

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