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100cr for PK in China

PK does it again, crosses 100cr in China.

Aamir Khan-starrer PK is now the first Indian movie to make and break the 100 crore-barrier in China, a movie market which is dominated by Hollywood blockbusters and their own Chinese films.

In its third week of its release it is still running in more than 1200 theatres. It has so far made around 100 million Yuan or a little over $ 16 million and is expected to run for two more weeks. The Chinese media is calling this movie as a fantasy comedy

“Indian science fiction comedy PK has scored 8.3 points on one of China’s biggest film reviewing websites Douban since its release in China on May 22. After emerging as the highest-grossing Indian movie ever with a box office of $101 million globally, it is standing high in the favour of the Chinese public,” Wang Xiaonan recently wrote for the state-run Global Times newspaper.

According to the movie’s promoters in China, it is extremely rare for a non-Hollywood movie or non-Chinese movie to cross the 100 million Yuan-mark in China. PK’s success in China is also very rare because unlike in the US or UK, the size of the Indian population is much smaller.

“China is not an Indian movie market. It is very encouraging to know that unlike in the US, here Chinese audiences are watching the movie. The movie has broken new grounds for an India film,” Prasad Shetty from NPRG which promoted PK.

The film’s director Rajkumar Hirani had earlier said, “I had never imagined that PK would be received so lovingly in China. A rating of 8.8, a 4,600-screen release and business as huge as of North America. It furthers my belief that content is king.”

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